Each year the Wendy's High School Heisman attracts more then 100,000 applicants from around the country. As each wave of winners are announced students, friends, parents, and school officials perform millions of searches within a few hours of each other. This places an incredible load on both the web and database servers. Prior companies were not able to keep the website up during these high load times so Wendy's turned to the development team at Switchbox to keep their site up and running during this period.
The design team at Rattleback also needed a web development company capable of supporting and updating the website throughout the several months of national marketing. The design team at Rattleback and the developers at Switchbox work together constantly to update winners, change photography as finalist are filmed and then to ultimately announce the award winners in real time during the award ceremony in New York.
The website has performed flawlessly since Switchbox took over the build and maintenance of the site. The team at Rattleback has been able to maintain a high level of quality and response time to the needs of an ever changing marketing effort and the award ceremony continues to grow in reach and popularity. Wendy's was so pleased with the teams success they flew the development team from Switchbox out to New York for the most recent award ceremony.
Thanks to everyone at Wendy's for making such a huge positive impact on the lives of high school students around the country.